Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day
- Beth Comstock
MARKET ANALYSIS
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Market Orientation
Knowing what your customers truly value is critical to offer a distinctive proposition. We always think customer first – not the products, communications and sales (this comes after).
Market Research
Once you’re clear on your customer needs/orientation, it’s important to get insight and learnings from the market. This allows you to get a picture of who your customer is, what they want, and how they behave.
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Market Segmentation
All potential customers are different. But there are clear patterns in relation to behaviours and attitudes, that enable distinct segments and groups to be identified. We help you select and understand the most fruitful and valuable territory for your business.
BRAND POSITIONING
We help you define, what your brand or business stands for, what you want it to represent, and who you target. This encompasses (but is not limited to) your brand purpose, product proposition, visual identity and communications strategy. Ultimately, we think about; what they want, what you can offer, and the competitive landscape.
MARKETING COMMUNICATIONS
Once we’ve clarified and articulated your positioning for success, it’s time to focus on tactics. How do you best communicate your product or service to the marketplace? What combination of channels should you use to create successful marketing assets and campaigns? How should this be executed? What networks and partnerships should you invest in?